Native ads and nutra campaigns have been a money-making marriage for affiliate marketers for several years now. Combine that with some seasonal advantages and you have a ready-made recipe for increased conversions.
Below we break down the five reasons why the combination of these three components are so successful for affiliates, and how you can still take advantage in 2024.
1. Native Ads Instill Trust
Studies have shown that native ads are viewed 53% more than regular display ads. This can be attributed to the simple fact that native advertising doesn’t look like traditional advertising.
This advantage makes native ads a more natural traffic source pairing with nutraceutical products and services because it instills trust. That’s important when a user is debating purchasing something that they will consume or use on their body.
The way native ads are usually deployed creates a built-in testimonial effect of the product being advertised. With the proper creatives, users can feel less like they’re being advertised to, and more like they’re being provided with a useful suggestion or information.
2. The Visual Component of Nutra
The internet is a marketplace of attention, and there’s only so much of it to go around. Native ads rely heavily on images to make users take notice of what’s being advertised.
This again pairs perfectly with nutra campaigns.
The purpose of most nutra products is to improve one’s health, usually in a tangible way. Cosmetics, anti-age creams, and vitamins are all sold with the idea of improving one’s self on a physical level.
The image component of most native ads offers a great opportunity to showcase these benefits to the user in creative ways like ‘before and afters’ or eye-catching imagery that persuades users to ‘find out more’.
3. New Years Nutra Goals Increase Engagement
People are more motivated to live and look healthier at the beginning of the year than any other time.
You can likely reflect inward right now and conclude that you’ve been more focused on your own health and body since January 1st than you were a few months prior.
This can be attributed to New Year’s resolutions, summer beach bod aspirations, or simply the calendar rolling over providing an opportunity to start fresh. Regardless, self-improvement is at the forefront of many people’s minds right now.
This increased desire then increases engagement on various types of nutra campaigns.
Whether users are looking to burn fat or improve skin, this is the time of year they’re serious about doing so. That’s going to translate to your ads getting more clicks than they would other times of the year.
4. Reduced Ad Spend in First Quarter
Many larger companies deploy a significant portion of their marketing budget during the holiday season. Obviously this is when people do the most shopping so it makes sense to take advantage of an increase in user spending.
However, once the new year hits, budgets are then drastically decreased for the first quarter of the year. Outside of Valentine’s day, the first three months of the year feature no major consumer holidays.
Not only are companies spending less now than during the holidays, but they’re likely spending less now than any other time of the year.
This presents a significant opportunity for affiliate marketers to take advantage of a more wide-open advertising landscape. There’s simply far less competition from larger companies with deep pockets.
This ties directly into our last reason as to why native ads + nutra campaigns at the start of a new year is such an effective strategy.
5. Lower CPMs and Higher Conversions
Increased engagement on nutra campaigns due to New Year’s resolutions plus decreased spending from large advertisers = lower cost advertising and increased conversions for affiliate marketers.
CPCs and CPMs drop significantly at the traffic source level this time of year. This means that the native ads you’re purchasing from a native ad network are going to cost you much less.
To put it another way, your $1000 budget is likely going to stretch much farther in February than it would in November or December.
This unique timing of higher conversion rates and lower cost per clicks presents an amazing opportunity for affiliates to increase their earnings. If you’re an affiliate who hasn’t yet attempted this strategy, we recommend you begin experimenting while we’re still in the first quarter of 2024.
How Affiliates Can Take Advantage
If you’re not currently promoting nutra campaigns with native ads, here’s what you can do to change that:
- Learn everything you can about native advertising
It’s important that you a have foundational knowledge on native ads before you start promoting them.
We recommend utilizing various online resources such as affiliate marketing forums and blogs to learn more about native. You can also check out our post on tips for promoting native ads.
If you have the budget for a training course, Revenue Tactics Native Ads Masterclass is a great native ads course that can propel your understanding of this traffic source. It also will provide you with a step-by-step guide on how to set up and optimize native ad campaigns.
- Sign up to a reputable native ad network
In order to promote campaigns with native ads, you’re going to need to sign up to a trusted native ad network.
We suggest you read our previous post on the top native ad networks and choose the one that makes the most sense for your strategy and budget.
- Promote a profitable nutra/beauty campaign
Choosing the right high-converting campaign is ultimately going to determine whether or not you have success with this method.
Here are a few of MaxBounty’s best nutra campaigns that many of our affiliates find success with promoting with native ads.
Rate: $185/lead
Rate: 37% of sale
Rate: $68/lead
Liv Pure – Fat Burner Supplement
Rate: $112/lead