Sweepstake campaigns are an evergreen affiliate marketing vertical.
People will always have the desire to win and receive free goods, and you can profit from that.
In this article, our partner — RichAds ad network — will share some valuable tips on promoting sweepstakes with push ads, best approaches to creatives as well as which GEOs convert best.
First, let’s have a look at the types of sweepstakes campaigns that can be promoted:
- Gift cards. One of the most popular ways to catch people’s attention is to offer them a gift card to their favourite shop. Just make sure the shop is relevant to the GEO, for instance, Biedronka works perfectly for Poland.
- Money. The most obvious yet converting idea is to provide people with an opportunity to win some cash.
- Useful prizes such as headphones, Dyson hairdryers, or sneakers. You can offer any relevant product, we can only recommend not to focus on iPhones as such offers rarely convert nowadays.
- Various fitness programs, tools for gaming or games. The pandemic inspired people to lose weight as well as take up new hobbies. These products work especially well for Tier 1 countries.
Now that you understand the different sweepstakes campaigns, let’s learn how to actually benefit from sweeps!
Making Creatives that Convert for Sweeps
There are several approaches that can be used when promoting campaigns vertical. Here are the most popular and effective ones:
- Try a personal approach.
Use message or phone icons to create a sense of real notifications. Also make sure you specify the exact sum in your text to intrigue the users. Using the name of the brand of your campaign can also help to create trust.
- Create an image that communicates winning.
You can use pictures of a prize or several prizes, this will inspire users to click and learn what’s in the box. Don’t forget to adapt your texts and image to the native language of the desired GEO.
- Use images of happy people.
This approach usually works as potential customers will associate themselves with the winners. Everyone wants to believe that they will be the lucky ones and get the prize. Use this to your advantage!
- Show pictures of exact stores.
When promoting gift card campaigns, show the specific shop to create a connection between your audience and what it is you’re promoting. Furthermore, apply actionable verbs like “claim”, “get”, or “tap to receive”.
Important Note: Use at least 5-10 creatives per campaign. You can then test different approaches to discover what converts best.
The Best Sales Funnels for Sweepstakes Campaigns
It’s crucial to remember that direct links are not the best option for a sweepstakes sales funnel. These types of campaigns require an additional warm up for users, that’s why it’s better to use pre-landing pages.
For instance, gamification elements inspire the user to engage in your funnel and become excited. This way a potential customer is less likely to close the page until he actually wins something.
Another tip for pre-landing pages is to utilize envelopes that contain prizes.
You could also try a brand new gamification technique — a scratch and win page. These encourages the user tp swipe a cursor over the filled picture and find a prize.
Top GEOs for Sweepstakes Campaigns
The following is a list of the countries that typically provide the best results for promoting sweepstakes campaigns with push ads:
- USA
- Philippines
- Argentina
- Malaysia
- Algeria
- Germany
- France
- Saudi Arabia
Important note: Remember that the best GEOs tend to change from month to month, so make sure you consult your manager about the most relevant countries.
How to Launch Sweeps with Push Ads
Push ads have proven to be one of the best converting traffic sources for promoting sweeps, but knowing the right way to launch these ads is crucial.
Choose only premium traffics sources
RichAds is actually the first network that has divided traffic sources into four groups for advertisers’ convenience.
Premium sources are already tested in advance and guarantee to have the highest CTR. For that reason it’s better to start with them, and then scale with other groups of sources.
Create separate campaigns for mobile and desktop
There are different bids for mobile and desktop devices, so it’s best not to mix them up to receive enough traffic.
We’d recommend you start with mobile devices as there is a massive amount of mobile traffic at RichAds that provide impressive results. Then you can scale your campaigns with desktop.
Test Performance Mode
Performance Mode is a flagship feature aimed at automated optimization of your campaign. You just need to create a campaign, set targeting parameters and that’s it, you don’t even need to set up tracking!
The algorithm will add the newest sources that are yielding the best conversion rates for similar targeting.
Try New Subscribers feature
In RichAds, there’s an option to target only new subscribers. These are users who subscribed to push notifications seven days ago or less. It’s crucial to create a separate campaign with this feature — this way you’ll cover two user bases at once and have a higher ROI.
Now that you know how to actually earn on sweepstakes, just choose a Sweepstakes campaign from MaxBounty and start a campaign together with RichAds!