Overview
Survey Authority is one of MaxBounty’s owned & operated properties that we’ve built to give publishers exactly what they want: performance, flexibility and stability. We saw publishers face common issues in the survey vertical and wanted to provide a consistent and well managed experience for both publishers and advertisers.
Survey Authority has driven +40% higher publisher earnings with $2M+ paid out to publishers.
Obstacle
With survey traffic, publishers frequently faced:
- Unpredictable conversions
- Unstable funnels
- Backend changes
Relying on third party platforms can make things even trickier. Traffic quality can dip without warning and affiliates were often left dealing with slow updates. That lead to lost earnings and stalled campaigns, while advertisers ended up with a lower ROI and shaky performance.
We wanted to provide publishers with a stable and managed solution that kept campaigns running smoothly.
Solution
Because Survey Authority is fully owned and operated by MaxBounty, the funnel was monitored, optimized and adjusted daily. This eliminated reliance on third-party updates and allowed issues to be addressed immediately. Publishers benefited from stable performance, predictable conversion flow, and reduced volatility.
Customization was also a major advantage. Most publishers in the survey vertical have their own setup or unique user flow, and many need specific landing page language, layouts, or graphics. If a publisher needed a custom LP, the AM can get it built quickly. This flexibility allowed them to fine tune Survey Authority to match their traffic, not the other way around.
In addition to standard CPA/CPL models, MaxBounty also supports custom CPC setups. One publisher came to us after running multiple survey offers and struggling with inconsistent EPCs.
Because of this, it was becoming impossible to manage profitability and confidently scale traffic. Rather than continuing to chase volatile CPA performance, the publisher asked to test Survey Authority on a CPC basis at a rate that worked for their traffic.
We launched a custom CPC setup for Survey Authority, paying on click instead of lead completion. This immediately removed conversion volatility from the equation and gave the publisher consistent and predictable returns.
Since making the switch, they’ve been running Survey Authority successfully for over a year, using the CPC model as a stable foundation for scaling survey traffic.
Results
Survey Authority delivered strong, measurable performance across the network, including:
+20% average EPC increase over comparable survey campaigns
+40% average publisher earnings increase over comparable survey campaigns
$2M+ total paid out to publishers promoting Survey Authority
Survey Authority continues to perform because it’s built with both publishers and advertisers in mind. MaxBounty’s team stays hands on to monitor performance, optimize the funnel and provide the kind of customization that helps publishers scale confidently.
If you want to run Survey Authority or explore custom setups, reach out to your AM and they’ll get you started. Not a publisher yet? Join MaxBounty now and start earning.