Earlier today we announced the exciting news that MaxBounty has been acquired by mrge—a leading Commerce Advertising platform.
Despite a 20th anniversary celebration, three ‘#1 CPA Network’ rankings, and the launch of our first mobile app, this new partnership is unquestionably our biggest milestone of 2024.
mrge’s passion for connecting growth will help expand and evolve all facets of MaxBounty’s network. This is tremendous news for our partners who will benefit from diversified offerings, enhanced technology, and more tailor-made solutions.
We wanted to go into more detail about this partnership to ensure you understand what this means for our network and for you, if you’re one of our dedicated partners.
What is mrge?
mrge is a leading Commerce Advertising platform that incorporates best-in-class marketing technologies, smart tools, and ad solutions. They utilize this powerful combination to provide affiliates and advertisers with the most relevant and effective solutions for maximizing growth.
MaxBounty now joins mrge’s impressive Commerce Advertising Suite that includes other fast-growing platforms digidip, shopping24, Yieldkit, and SourceKnowledge. Each of these platforms get to reap the benefits and growth opportunities of being connected under the mrge umbrella.
How will this acquisition affect MaxBounty?
Joining mrge is a significant moment in MaxBounty’s history. No entity is more poised to help accelerate the growth of our network and partners while strengthening our position in a consolidating market than mrge.
We also want to emphasize that the day-to-day interactions you have with MaxBounty’s network will remain exactly the same. Your accounts, campaigns, and the important relationships you’ve built with your Affiliate or Advertiser Account Manager will be unaffected by this development.
mrge’s acquisition is not about changing the way MaxBounty operates, it’s about growing and evolving our network and our services. This partnership will only help propel our network to new heights, and we want you right there beside us for the ascent.
MaxBounty CEO Matt McEvoy offered more insight on the acquisition and the positive impact it will have on MaxBounty’s partners:
“We’re thrilled about what this new partnership offers our advertisers and affiliates. Being part of mrge will allow us to diversify our offerings and provide more tailored solutions, all while maintaining the high level of support advertisers and affiliates expect from MaxBounty.”
mrge CEO Dave Reed also shared equal enthusiasm about adding MaxBounty to the mrge portfolio:
“MaxBounty brings a new offering in Cost-per-Lead marketing and expands our existing CPA capabilities. MaxBounty also expands our reach in the verticals of Finance, Consumer Insights/Surveys and E-Commerce. We are really excited to integrate these capabilities into our portfolio and to welcome the MaxBounty team into the mrge family.”
How does this benefit MaxBounty advertisers and affiliates?
Obviously the MaxBounty team is beyond excited about this partnership and what it means for our network’s future. However, what’s most important to us is that you share that same excitement.
Here’s just some of the ways this acquisition will benefit you and all of our partners moving forward:
Benefits for MaxBounty Affiliates:
- Increased diversification of campaign verticals
- New partnerships with globally recognized brands
- Enhanced technology and tools to improve campaigns
Benefits for MaxBounty Advertisers:
- Expanded reach and audiences across multiple geos
- Increase in high-quality affiliate traffic
- More relevant, tailor-made solutions
- Increased compliance and adherence to industry standards
If you have any other questions about Mrge’s acquisition of MaxBounty, please do not hesitate to reach out to your dedicated MaxBounty Affiliate Manager or Advertiser Account Manager.
We can’t wait to grow and evolve our network as we enter this new and exciting chapter in MaxBounty’s history. Will you grow along with us?